The most common regret with photo frames is "it looked bigger online". Frame sizes are usually the photo size. Our frame is a plain 1 inch border outside the print, so a 12x18 frame is 14 × 20 inches on the wall, and the full 12 × 18 print is visible.
The quick rule
- Above a sofa or bed: the artwork (one big frame or a group) should be about two-thirds of the furniture's width. For a 7 ft sofa that's a group about 4.5 to 5 ft wide, or one 20x30 / 24x36 frame.
- On an empty wall: hang the centre of the frame at about 57 to 60 inches from the floor (eye level).
- Leave a gap: 8 to 10 inches between the top of the sofa or headboard and the bottom of the frame.
Every size at a glance
| Size (in) | How big it feels | Best for |
|---|---|---|
| 6x4 | Postcard | Desk, study table, small gift |
| 6x8 | Half an A4 sheet | Bedside table, office desk |
| 12x8 | About an A4 sheet | Shelves, small walls, groups |
| 12x15 | Close to A3 | Bedroom and passage walls |
| 12x18 | Bigger than A3 | Our most popular gift size |
| 16x20 | Bigger than a laptop | Living room wall |
| 12x36 | 3 ft long panorama | Group photos, above a bed |
| 20x30 | 2.5 ft tall | Hall hero wall |
| 24x36 | 3 ft x 2 ft | Statement piece, collage |
Portrait or landscape?
Match the frame to the photo. A standing family photo suits portrait; a group photo or a beach scene suits landscape. In our combo sets you can choose portrait or landscape for every single frame.
Still unsure?
Use the In hands view in our designer: it's a real photo of a person holding that exact size. Or tap View in your room on your phone to see it on your own wall in AR.